Chapter 7: How to Identify the Latest Trends and Cash In, in the health and fitness market

Identifying Your Niche Market

Are you a high-touch person or a high-tech person?

A high tech person is more inclined to do business over the Internet using websites, blogs, newsletters, Google Adwords, search engine optimization and many other online marketing tools to target a wide range of customers.

If you are willing to spend a couple of hours in front of a computer and are not as inclined to meet people outside, then this will be your best way of designing your business model.

Once you have decided your business model, then you can choose a product to market.

If it is a digital product, focus on selling INFORMATION.

Otherwise, you will need to make sure the company you are partnering with or supplying the goods will be able to do the shipments for you or you will have to plan your own drop shipping services.

You can easily identify a niche market with high demand by analyzing the keywords searched on popular search engines like Yahoo! or Google. If the keywords searched every month are numerous, you can be sure to cash by looking for a company that supplies this product.

Most important of all, try to automate as many processes as possible, which is why, choosing the right company to be a distributor is very important.

If you are not a ‘techy’ person, you can try traditional network marketing where you will be able to hold meetings at a hotel or your house and use advertising to spread the word on your campaign.

Train up your own team and setup meetings to distribute your product.

It is all up to you how you want to build your business.

Choosing the Right Company that Manufactures the Products

Make sure you have chosen a company that will enable you to give you good support. Or else you will be facing customer complaints and the solution is beyond your control.

Is the management team a solid team?

You can do your due diligence on the management team by tracking their history in the market. Do not jump in to ANY start-up companies. You could be happily servicing your customers or building a large network, but if the company goes down, everything you have done in the past will be worth nothing.

How about the company’s financial background? Do they have the capital to cope with growth?

How about International markets? Does the company have a track record of expanding overseas?

Besides the product, you must pay very close attention to the pay scheme. How much will a company pay you if you generate X amount of volume? Just like in any business, a good estimate of your profit margin and turnover is very important to cashing in on an industry.

Likewise, the company must have consistent growth. A company may be doing very well, but with virtually no room of expansion you might wind up working harder for the same amount of money year after year.

If you join a company and they have a very good team to support your people, it will save you lots of time and leverage a lot of your efforts.

Do not just choose a product because it sounds very good. Companies with a reputable history and a good product reputation will give you an edge over the competition and you will have an upper hand when it comes to claims and testimonials.

Lastly, is the location of the company feasible when you are required to travel for meetings or whether their delivery system allows outstation shipping and the charges for shipping do not cost too much.

Be Very Clear Where You Are Heading

You are responsible for your business. You and only you are solely responsible for everything in your business. If you don’t take responsibility, who will?

The trend, the demand, the timing and having the best partner is very important, but if you do not have drive, direction and a very clear intention, you will not succeed in cashing in on the health and wealth industry.

Write down your business plan on paper. Plan your work and work your plan!

The biggest sin you can commit in any business is the sin or procrastination or not taking action.

You cannot wait for a better time. Trends that happen only come once in a blue moon and waiting too long will mean getting a smaller slice of the pie in the future.

If you do not have the business skills, the best thing you can do is to join a solid network marketing company and focus on learning.

Those companies will be very patient and take their time to teach you and train you as well as motivate you to succeed.

There may be people who will sit by and criticize you:

They will say things like, “You can’t do it” or “It is not as easy as you think”

It is indeed true that it is not easy when it comes to planning a business venture, but do not let that sort of negative thinking get to you.

In life, you have to take charge on what you really want in your life. Would you be contend to sit by and watch a trend pass you by, content on talking about it to other people without taking action, or will you step up to the plate and make a difference in your life?

Remove words like can’t, won’t, don’t have enough from your vocabulary.

Focus on your goals and the rewards that you can get when you finally succeed in your business.

Tell yourself this: If I work hard for 2-5 years, you will be able to earn more than enough money to retire as well as provide a better life for you and your family.

Your past failures in business do not mean that you will fail this time because the timing and the trend may not be the best at that time, but now there is no trend or timing for the health and wellness industry better than now!

CONCLUSION

A wise man once said that most people in life fall into 3 categories –

(1) Those who make things happen

(2) Those who watch things happen

(3) And those who wonder what happen

Which category of these 3 would you want to fall into?

The trend is very real the timing is impeccable. Your biggest chance of success is right under your nose and you can make it happen only if you choose to.

Best of luck and see you at the TOP!

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