Chapter 4: Health and Wellness in the Network Marketing Industry

A Cost Effective Business Model

There are four types of people who are cashing in big on the health and wellness industry:

· Practitioners
· Manufacturers
· Retailers
· Distributors

One of the ways to cash in big on the health and wellness industry is to be involved as a practitioner.

Doctors and surgeons are already making big bucks in their specialized field.

Other practitioners would include those in the servicing industry. Like masseurs, beauty consultants, nutritionists, gym instructors and many others.

Unfortunately, there is one big problem in being a practitioner. You have to be very specialized to differentiate yourself from the competition.

You will need to spend a lot of money learning the trade skill and you will have to keep on trading time for money. Furthermore, most busy people cannot afford to leave their work and go back to studying again. It is just not that feasible unless you have a lot of funding and spend your nights studying part-time.

The second way is to manufacture products.

Pumping out bottles after bottles of vitamins, supplements, powders and liquid is a surefire way to make a massive income.

Unfortunately, you must be able to fork out tons of capital and lay out acres of infrastructure. You might even need to look for many investors and go through all kinds of procedures before you can make your first cent.

One other way is retailing.

The retail market has cashed in on the health and wellness industry throughout the decades.

You will be able to rake in massive income from walk-in customers especially in areas with a lot of buying power.

The returns are great, buy you will have to put up with long hours, 7 day work weeks, staff problems and inventory and warehousing.

The last way is through distribution.

There are many ways a product can be distributed.

More and more people are spending time educating people about products and distribution channels.

You can distribute to retailers, over the Internet or even through network marketing.

The network marketing industry is an industry a very cost effective model for people without a huge capital outlay or years of experience. You don’t need to be an expert in the field of health and wellness to be able to receive all the training you need from your company.

Imagine a business that you can start with just about a hundred dollars and you can gain access to company resources, websites, teams, leaders and delivery systems. No wonder more and more people are jumping on the network marketing bandwagon!

In the next page, we will examine how the network marketing industry is cashing in and how to tap into the needs of the baby boomers.

Feeding the Hunger

The network marketing industry has jumped on the wellness bandwagon and massive amount of training has gone into developing a new breed of free-lance health consultants and wellness coaches.

So how does this work out for those getting involved?

A network marketer obtains a license or distributorship from a company. The company gives the representatives an instruction manual on how to start their business. The business is a free enterprise model which means being your own boss without getting a salary from anyone.

This is what they would do. First, they would get training from their company or their upline sponsors. These upline sponsors are the people who brought them into the network marketing business so they will be responsible to train their team.

The new reps learn all about the product and will go all out and market these products to everyone around them. They are a self motivated group and would share the products with everyone they meet especially those with a concern for health and wellness.

If I were looking for health or wellness related issues, it would cost me a whole lot more to see a specialist compared to looking for these network marketing reps and learn from them.

These reps may not be experts compared with the trained professionals. But the good thing about the network marketing industry is that the success of the company depends on the reps and the success of the reps depends on them giving a successful presentation/pitching of a product. If the product fails to perform, it will put the reps and even the entire company in jeopardy.

Basically:

The network marketing industry is spawning a legion of self-motivated, success driven sales force with sufficient expertise to service an ever increasing market demand of health and wellness fanatics!

Remember the part about baby boomers looking for alternatives in spite of their busy schedules?

Now network marketers can deliver products to their door step and give advice based on their study of the products. This offers people a service oriented solution which is totally based on a social networking method.

If you were to go and see a doctor, it is highly unlikely that the doctor will come to your house and teach you how to mix your shake or go through with you the essential nutrients needed for a healthy diet. This is where network marketers excel the most.

Furthermore, the satisfied customer usually has no problems becoming an evangelist of the product. After all, who better to promote the product than the product users themselves?

What Kind of Products are in the Market?

There are a few main categories of products focusing on different niches within the health and wellness industry.

· Consumables
· Services
· Knowledge

Within the consumables market, it has been the bread and butter of the health and wellness industry since the 50’s all the way until today.

There are nutritional supplements, powder supplements, gel supplements, pills, health food, organic food, and countless other varieties of health and wellness solutions have been made available in the market.

Older companies like Amway and Herbalife has paved the way in terms of nutrition. They are the pioneers for developing the health in a bottle trend. In the past no one has taken vitamins or supplements. Nowadays, due to the dieting habits, pollution in the environment (like dusty office buildings) and the stressful life, these pioneers have built the foundation for a solid market in the form of network marketing.

Next we will explore about services.

Gyms and gym instructors are always needed since years ago.

There are many spas popping up like mushrooms. The spa has its origins traced all the way to back France. Today, the spa industry is well known in resorts, vacation hotspots or even around your neighborhood.

One of the reasons why the spa industry has become more popular is also because of the hectic and stressful lifestyle of Americans. They want a relaxing place to go to after work and if they can afford it, they might even go on a regular basis.

Masseurs, makeup consultants and slimming experts have joined forces to create the spa experience where they work out a fabulous package that includes an all-in-one treatment for their customers.

Many places are starting to import the latest machinery or high-tech equipment to accommodate this high-touch lifestyle.

Once, thought to be only accessible to only the affluent or upper-class is now made accessible and easily available to anyone who earns a decent salary looking for relaxation after work.

The service industry has truly cashed in on the baby boomers.

One other category which has gained prominence in the industry is health and awareness talks. There isn’t a specific product involved – only knowledge.

Most people who host these talks do so in an effort to promote their own products and services as well. There are some who do it for charity and others mainly to establish their name as a wellness expert or a consultant.

The niche is growing day by day as the need for information and knowledge of your own body and health becomes a trend especially for people who are seeking an alternative to doctors.

Next - Previous - Back to main page